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Zenitea

“Every sip, a moment of serenity.”

Created in collaboration with Elsa Leguem, Zenitea is a brand built from scratch around two opposing notions : serenity and apprehension. The project turns the world of tea into a soothing experience, designed to reassure, refocus and accompany moments of tension. Its soft, elegant, minimalist visual identity expresses this promise : making every sip a moment of serenity.

Client

Zenitea

Sector

Tea & wellness

Services

Brand identity, packaging, illustrations, advertising, full art direction

Packaging
Zenitea tea boxes, white jasmine tea, black and silver packaging, styled with jasmine flowers

Packaging · tea boxes, styled shot

Visual identity
Zenitea logo on a glass sign, handwritten typography and tea leaf

Logotype & signature

Zenitea logo applied to a shop window

Shop window application

Derived materials
Zenitea pens in black and light blue, printed logo

Promotional items