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Espace Shotokan

“Starting from scratch”

I have volunteered as the communication lead for Espace Shotokan, a karate club in Le Cannet, since 2022. For the 2026/2027 season, I modernised the wolf, the club's historic emblem, with cleaner lines and a bolder logotype. Red, black and watermarked kanji make up the brand guidelines. I also set up an editorial line for social media: the dojo word on Monday, club life on Wednesday, karate values on Friday and a reel on Sunday. Each series has its own templates, and I edit the reels myself.

Client

ESCR Espace Shotokan, Le Cannet

Sector

Non-profit karate club

Services

Logo redesign, social media templates, reel editing, editorial strategy

Tools

Illustrator, Photoshop · 2026

New logo
Espace Shotokan logo in white on a black background, howling wolf and red dot

Black background version

Espace Shotokan logo in white on a red background

Red background version

Stories
Post “Starting from scratch”, 2026/2027 season

Season launch

Story “Today at the dojo”: class times by age group

Class times

Story “Wednesday quiz” on Funakoshi's precepts

Wednesday quiz

Story “Word of the Sunday”: Arigato, thank you in Japanese

Word of the dojo

Reel covers
Cover of the reel “5 words of the dojo”

5 words of the dojo

Cover of the reel “The belts, from white to red”

The belts

Cover of the reel “Calligraphy, one stroke, one breath”

Calligraphy

Cover of the reel “Karate by the sea”, Sainte-Marguerite island

Karate by the sea