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Louise

“started following you…”

Louise a commencé à vous suivre (“Louise started following you”) is a restaurant-bar exclusively for women, imagined as a chic, friendly and safe place to go. Combining fine food, cocktails and a premium atmosphere, the concept celebrates elegance, sharing and the social experience. Its visual identity blends refinement, modernity and luxury codes to create a memorable venue, designed as a true women's rendezvous.

Client

Louise

Sector

Restaurant-bar, women-only venue

Services

Brand identity, art direction, printed materials

Research & moodboard
Competitor research board: Le Wagon Bleu, Pink Moon Saloon, Cézanne, Under The Sea, Le Comptoir Général, The Warenhouse Hotel, Kokkeriet

Competitor study: benchmark of reference venues

Colour and material moodboard: blue, macarons, columns, vintage car, napkin texture

Mood, colours & materials

Food and drink moodboard: starter, blue cocktails, desserts, digestifs

Food & cocktails

Visual identity
Louise logotype, stylised martini glass, white background

Logotype

Louise logo embossed on textured paper with the signature 'started following you'

Brand signature

Louise logo variations in black and white

Black & white variations

Application
Louise identity applied in the dining room: logo on the wall, guests at their tables

Identity applied in the dining room

Louise pop-up menu on a table, blue cocktail in the foreground

Pop-up menu