L'Aube d'Or

“Cold-saponified, scented with sunshine.”

A fictional project: the identity of an artisan soap workshop in Provence. The logo reflects the name: a sun rising behind a sprig, olive for the Olive range, lavender for the Lavande range. The golden ochre evokes the light and earth of the South. Paired with deep black and an elegant typeface, it gives the brand a handcrafted, premium feel. The identity is then rolled out across every medium, from print to social media.